‘Jiski zubaan Urdu ki tarah’: Bollywood’s role in reviving Urdu

By Kouser Fathima
Bollywood films down the years have contributed hugely for keeping Urdu alive. When Urdu speakers themselves were turning their back on the language in the last few decades, credit must be given to Bollywood Urdu patrons for reviving the language and making it cool enough for the millenials to love it.