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Posts tagged ‘Ice Bucket Challenge’

Ice Bucket Challenge

By Riti Das Dhankar
Be it the Ice Bucket or the Rice Bucket, the challenge is not to unwittingly imitate. True challenge lies in understanding the ideals, the needs, and the causes behind the issue and, then, to do the bit that would actually make a difference, irrespective of the ‘views’ or the ‘likes’ or the ‘shares’ that happen on the social network.