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Posts tagged ‘UP Assembly Elections’

How to read the UP assembly election verdict?

By Sajjan Kumar
In the war of perceptions, the hollow abstract signifiers like ‘Achhe Din’, ‘Corruption Free Government’, ‘Decisive and Strong Image’ are deployed. Such signifiers are meticulously curated by the tireless work and combination of PR agencies, rhetoric, and polemics, which play on the aspiration-anxiety axis of the people by making the rivals responsible for all the ailments informing the electorates.